we like to keep things simple, so here you go.
building a brand is more than just creating a logo. at least it is for us. we have 3 clear buckets that we pour our time into with our brand design; strategy, visual identity & collateral. not all of these have to be included in your project, we can always flex to suit your needs. use the buttons below to enquire about a branding project, or see our full brand design process and pricing.
strategy
digging into the soul of the brand. Where we define what the brand stands for and how it shows up in the world. This work sets the tone for everything that follows.
What it can include:
Brand Positioning
Brand Personality & Voice
Mission, Vision, and Values
Brand Story & Messaging Framework
Audience & Market Insight
Strategic Brand Narrative
visual identity
what people are talking about when they say “I love your branding!”. This is where we translate the strategy into a system that looks and feels right. From the logo to the colour palette, every element works together to create a visual language that’s distinct, durable, and easy to use.
What it can include:
Logo & Brand Marks
Colour Palette & Typography
Graphic Language & Iconography
Brand Asset Design
Brand Guidelines
collateral
where the brand lives, breathes, and gets to work. Once the foundation is set and the identity is built, this is where it all comes to life. We create real-world assets that carry the brand with consistency and impact. whether it’s printed, stitched, posted, or packaged.
What it can include:
Print & Marketing Materials
Merchandise & Apparel
Signage & Environmental Design
Packaging Design
Digital & Social Assets
A brand’s reputation is built in the details. It’s the business card left behind, the packaging pulled off the shelf, the post that stops someone mid-scroll. Our Asset Design work is split into three clear buckets: Print, Digital, and Illustration. within each of these is a BIG range of assets, you let us know what it is you need and we’ll get to work.
In a digital world, print still just hits different. Whether it’s a business card passed hand-to-hand, or packaging pulled off a shelf, these pieces create a tactile connection. Done right, print builds trust, communicates care, and gives people something to hold onto, in both memory and in hand.
What it can include:
merchandise, packaging, environment, signage & wayfinding, Business Cards, Stationery, Print Advertisements, Menus, Event Materials, Retail Materials
digital
Where your brand shows up, scrolls by, and stays top of mind. Digital assets are the everyday tools that keep your brand moving — online, on screen, and in the hands of your audience. These elements carry your identity into the places people interact most: social feeds, inboxes, presentations, and beyond.
What it can include:
Social Media & Digital Ads, Email Graphics & Templates, Pitch Decks & Presentations, Downloadables (PDFs, guides, lookbooks), Website Graphics, Digital Icon Sets, Event & Campaign Assets
illustration
Illustration is how a brand can show character without saying a word. Whether bold and iconic or detailed and expressive, custom artwork brings a unique energy that can’t be faked. It’s the edge that makes a brand feel alive, and unmistakably its own.
What it can include:
Custom Brand Illustrations, Product or Packaging Artwork, Apparel Graphics, Brand Mascots or Characters, Spot Illustrations for Web or Print, Icon Sets, Poster & Merch Artwork, Social Content Graphics