we like to keep things simple, so here you go.
building a brand is more than just creating a logo. at least it is for us. we have 3 clear buckets that we pour our time into with our brand design; strategy, visual identity & collateral. not all of these have to be included in your project, we can always flex to suit your needs.
strategy
digging into the soul of the brand. Where we define what the brand stands for and how it shows up in the world. This work sets the tone for everything that follows.
What it can include:
Brand Positioning
Brand Personality & Voice
Mission, Vision, and Values
Brand Story & Messaging Framework
Audience & Market Insight
Strategic Brand Narrative
visual identity
what people are talking about when they say “I love your branding!”. This is where we translate the strategy into a system that looks and feels right. From the logo to the colour palette, every element works together to create a visual language that’s distinct, durable, and easy to use.
What it can include:
Logo & Brand Marks
Colour Palette & Typography
Graphic Language & Iconography
Brand Asset Design
Brand Guidelines
collateral
where the brand lives, breathes, and gets to work. Once the foundation is set and the identity is built, this is where it all comes to life. We create real-world assets that carry the brand with consistency and impact. whether it’s printed, stitched, posted, or packaged.
What it can include:
Print & Marketing Materials
Merchandise & Apparel
Signage & Environmental Design
Packaging Design
Digital & Social Assets
A brand’s reputation is built in the details. It’s the business card left behind, the packaging pulled off the shelf, the post that stops someone mid-scroll. Our Asset Design work is split into three clear buckets: Print, Digital, and Illustration. within each of these is a BIG range of assets, you let us know what it is you need and we’ll get to work.
In a digital world, print still just hits different. Whether it’s a business card passed hand-to-hand, or packaging pulled off a shelf, these pieces create a tactile connection. Done right, print builds trust, communicates care, and gives people something to hold onto, in both memory and in hand.
What it can include:
merchandise, packaging, environment, signage & wayfinding, Business Cards, Stationery, Print Advertisements, Menus, Event Materials, Retail Materials
digital
TWhere your brand shows up, scrolls by, and stays top of mind. Digital assets are the everyday tools that keep your brand moving — online, on screen, and in the hands of your audience. These elements carry your identity into the places people interact most: social feeds, inboxes, presentations, and beyond.
What it can include:
Social Media & Digital Ads, Email Graphics & Templates, Pitch Decks & Presentations, Downloadables (PDFs, guides, lookbooks), Website Graphics, Digital Icon Sets, Event & Campaign Assets
illustration
Illustration is how a brand can show character without saying a word. Whether bold and iconic or detailed and expressive, custom artwork brings a unique energy that can’t be faked. It’s the edge that makes a brand feel alive, and unmistakably its own.
What it can include:
Custom Brand Illustrations, Product or Packaging Artwork, Apparel Graphics, Brand Mascots or Characters, Spot Illustrations for Web or Print, Icon Sets, Poster & Merch Artwork, Social Content Graphics
A good website does more than just look the part. it works hard behind the scenes. It tells your story, moves people where you want them to go, and backs up the brand you’ve built. We break our website work into three buckets: strategy, design, and build. Whether you need a single landing page or a decked out site, we can flex the scope to match your needs.
strategy
What we’re building and why. before a single pixel is pushed, we map out the purpose, structure, and flow. It’s about building a site that’s easy to navigate, true to your brand, and built to convert, not just something that looks good.
What it can include:
Site Architecture
User Journey Mapping
Wireframes (basic page layouts)
Content Strategy Guidance
design
Where brand and experience meet. Once the bones are in place, we bring your site to life visually. A clean, custom design that feels like you — and makes it easy for your audience to connect, engage, and move where you want them to go.
What it can include:
Full Website UI/UX Design (desktop, mobile, tablet)
Visual Systems (typography, colors, buttons, graphic elements)
Interactive Elements (hover effects, motion accents)
Photography/Imagery Direction
build
Bringing it to life and getting you live. We take the final designs and build a real, working website — launched, tested, and ready to grow with you. No messy handoffs. No “good luck” at the finish line. Just a site you can trust.
What it can include:
Website Development (framer, Squarespace or Shopify, depending on scope)
CMS Setup & Training
SEO Basics (meta titles, descriptions, alt tags)
Domain, Hosting & Launch Setup
Post-Launch Support Window