we build brands, then help them show up properly.
Our work generally falls into three areas: branding, merchandise and the wider collection of assets that bring a brand into the real world. Sometimes that means building something new from the ground up. Other times, it means taking an existing identity and creating the pieces it needs next.
From the logo on the door to the graphic on the back of a shirt, we make thoughtful, character-filled design that feels connected, considered and unmistakably yours.
You’ve heard it before: A strong brand needs more than a good logo. We build brands through three areas: strategy, visual identity and collateral. Strategy establishes what the brand stands for and where it fits. Visual identity turns that thinking into something recognisable. Collateral puts it to work across the places people actually experience it.
Every branding project draws from these three, but the depth and deliverables change depending on where your business is, what you already have and how much support you need. Our branding packages are designed at different levels, from a focused foundation through to a complete brand build. You can check out our different sizes of project scope, along with our process through the process and pricing button.
[capabilities]
Strategy: Brand core, positioning, audience, differentiators, personality, voice, messaging, creative direction
Visual identity: Logo systems, brand marks, typography, colour palettes, graphic devices, iconography, custom illustration, photography direction, brand guidelines
Collateral: Packaging, signage, stationery, printed materials, social assets, digital graphics, merchandise, menus, event materials, presentations, templates, launch assets
merchandise
Merchandise should feel like something people genuinely want to wear, not a logo dropped onto the nearest blank shirt. We create apparel and goods that carry the personality of the brand while still standing comfortably on their own.
From a single graphic to a wider merchandise collection, we can develop the concept, artwork and supporting details that make the finished pieces feel considered from front to back, right down to the labels, patches and packaging.
[capabilities]
custom illustration, custom lettering, t-shirts, crews, outerwear, hats, accessories, patches, stickers, garment labels, woven tags, hang tags, packaging, collection development, launch graphics & direction, production-ready artwork, garment selection, high level creative direction
brand assets
A brand earns its reputation through the details. The packaging someone picks up, the menu they order from, the sign above the door and the post announcing what comes next. These are the pieces that move an identity beyond the brand guide and into everyday use.
We design printed, physical and online assets that feel connected to the wider brand, whether we created the original identity or are helping an established one grow. Sometimes it’s one missing piece, sometimes it’s the whole kit and caboodle.
[capabilities]
Packaging: product labels, stickers, boxes, tissue paper, packing tape, shipping inserts. stationery: business cards, presentation folders, brochures, catalogues, lookbooks, menus, price lists. Signage: window graphics, wayfinding, billboards, A-frames, vehicle graphics, trade show displays, posters, advertisements. campaign creative: event materials, invitations, tickets, presentation decks, proposals, social media graphics, email graphics, digital advertisements, website graphics, launch assets, templates, icon sets. custom lettering, patterns and illustrations.