one bite at a time

Lauren and her team were actually Rory’s very first client, back when he started taking this creative gig a little more seriously.

We helped the brand pivot from something clinical and sterile into an identity that felt fun, warm, and welcoming. The kind of brand that gets rid of the white coat nerves and replaces them with calm, care, and connection. It was a perfect reflection of who Lauren is, and the incredible team of clinicians at OBAAT.

Beyond the identity itself, we worked with the team to bring it to life across every touchpoint—from the website to a full online course platform, allowing them to reach and support families across North America.

You can learn more at obaatfeeding.com