one bite at a time

brand naming, brand identity, course design, collateral, website design, creative direction, media production

Lauren and her team were actually Rory’s very first client, back when he started taking this creative gig a little more seriously.

We helped the brand pivot from something clinical and sterile into an identity that felt fun, warm, and welcoming. The kind of brand that gets rid of the white coat nerves and replaces them with calm, care, and connection. It was a perfect reflection of who Lauren is, and the incredible team of clinicians at OBAAT.

Beyond the identity itself, we worked with the team to bring it to life across every touchpoint—from the website to a full online course platform, allowing them to reach and support families across North America.

You can learn more at obaatfeeding.com

The storefront window displays white text that reads, "we're transforming mealtimes one bite at a time." alongside illustrations of various fruits, vegetables, and kitchen utensils.
Graphics of various sliced fruits and vegetables, including oranges, watermelons, carrots, and lemons, with the phrase 'one bite at a time' written in cursive.
Inspirational quote: 'Here for you wherever that is,' with green leafy background and beige decorative lines.
Colorful billboard with the slogan 'one bite at a time' and 'bringing back the Joy to family mealtimes,' featuring illustrations of a carrot, orange slice, and leaves. The billboard has teal and yellow backgrounds and is mounted on a brick wall.
Graphic with the words 'Transforming Family Mealtimes' surrounding illustrations of a carrot, pea pod, watermelon slice, mushroom, and herbs.
Graphic design with the phrase 'One Bite at a Time' surrounded by the words 'Transforming Mealtimes' on a beige background.
An infographic titled 'Our Heart' with sections detailing goals, purpose, mission, vision, characteristics, and emotional impact of a brand related to pediatric feeding disorder, presented in a colorful and organized layout with decorative elements.
A business card with a textured, embossed pattern of various food-related illustrations and the logo 'one bite at a time' in colorful text on a white background, casting a shadow on a white textured wall.
Tri-fold informational pamphlet about a program called One Bite at a Time, with text and graphic elements arranged on teal and orange background.
Collection of logo variations and designs for the phrase 'One Bite at a Time,' featuring colorful illustrations of food and citrus slices, and stylized typography for branding and visual identity.