moto ’79

BRAND DESIGN, STRATEGY, website design, PHOTOGRAPHY MERCHANDISE DESIGN, ASSET DESIGN, ILLUSTRATION,

the fellas at moto’79 reached out to us when the wheels were just turning on bringing a moto shop, community hub and all round bad-ass establishment to squamish in the summer of 2022. We dived deep with them, exploring naming options, and positioning as they built the vision. Over the year that followed we covered all creative bases, from designing thier brand identity to, shooting thier media, building thier website, and all of the signage, vehicle wraps, merchandise, and assets that you could think of to make every touch point aligned with who they are.

A building exterior with a white vertical badge displaying the text 'MOTÖ' on a balcony with a glass door, wooden and metal paneling, and a small wall light.
Person wearing a black leather vest with 'Seventy Miners' patch on the back, working on a motorcycle in a garage.
Four motorcycle T-shirts hanging on a wooden display with a V-twin motorcycle engine placed on the floor below and a motorcycle poster on the right.
Three trucker hats on a wooden shelf, with embroidered text and mesh panels, in a room with neutral walls.
Vintage motorcycle decal with red text reading 'MOTO SEVENTY NINE' and blue illustrations of a motorcycle and a circle with text. The decal appears worn and on textured paper.
Collection of vintage-style logos and designs for Moto Seventy Nine, a custom motorcycle shop, featuring words, symbols, and decorative elements in black, white, and blue.
Vintage illustration of a truck carrying a motorcycle and a flag with the number 79, with text indicating 'Moto Seventy Nine', made in the mountains from Squamish, British Columbia.
A person wearing a black t-shirt with the words "SOTO TO MANY PEOPLE" and a compass logo, working on a vintage motorcycle with a brown leather seat.
Close-up of a vintage motorcycle with a visible front wheel, suspension, and a license plate reading 'MOTO '79'
Two men standing next to a shiny black vintage pickup truck with the words 'MOTO SOY CAN' painted on the side, in an outdoor setting with trees in the background.