Macaulay Training Co.

An old friend of the studio from our days back in Scotland, Calum reached out from Australia, ready to level up his coaching brand. He wanted an identity that brought some classic track-and-field nostalgia to the table. Something that felt real, energetic, but rooted in a classic style, unlike a lot of the fitness brands we come accross.

We teamed up to build a full brand refresh that captured that old-school athletic spirit, while giving him the tools to grow and evolve. Logos, assets, and supporting materials, all made to go the distance.