Macaulay Training Co.

BRAND IDENTITY DESIGN, print & collateral design, MERCHANDISE DESIGN

An old friend of the studio from our days back in Scotland, Calum reached out from Australia, ready to level up his coaching brand. He wanted an identity that brought some classic track-and-field nostalgia to the table. Something that felt real, energetic, but rooted in a classic style, unlike a lot of the fitness brands we come accross.

We teamed up to build a full brand refresh that captured that old-school athletic spirit, while giving him the tools to grow and evolve. Logos, assets, and supporting materials, all made to go the distance.

business card for MacAulay Training Co. featuring the name and logo on the front, and the name Cal MacAulay, owner and head coach, along with contact details on the back.
A tote bag, a mug, a T-shirt, and a sticker, all featuring the MacAulay Training Co. logo and branding.
Collection of Macaulay Training Co. logo designs including icons, script icons, simple icons, logotypes, badges, combination marks, and page labels on a dark blue background with orange, white, and navy color schemes.
Graphic t-shirts, one displaying a large letter 'M' on the front, the other showing a logo with the text 'MACAULAY TRAINING CO.'.
Sticker design featuring the letter M in 3D with orange and dark blue colors and a circular badge with text 'Macauley Training Company, Making the Best version of you, 2022, ESTD'.