heat of august pepper club

BRAND DESIGN, asset design, MERCHANDISE DESIGN

this may have been the best intro we have received for a project when danny reached out to us and told us about his pepper grow op. every day, danny climbs to the rooftop of his brownstone in brooklyn, Nyc, to water and care for his chilli pepper plants. he then takes that deliciousness and makes a spread of hot sauces, hot honeys and pepper flakes.

something that dang cool needed a killer identity to go with it, so we got to work. we wanted to stay clear of the cliche “burn your face off” hot sauce branding, whilst also bringing the story to the forefront of his brand. so with some brownstone illustration, incorporating the rooftop chillis, some retro custom type work, combined with some bold colours, we landed on a pretty awesome identity. check it out below.

A colorful poster with yellow background and red border featuring an illustration of a Brooklyn rooftop building with red flowers. The text highlights Brooklyn rooftop peppers, their hot sauce, honey, and pepper flakes, and describes their bold flavor and vibrant appearance.
Image showing a cityscape with buildings, fire escapes, and an industrial rooftop area. Overlaid text reads: "Using the finest Brooklyn rooftop peppers".
Overlay text on a city street scene in Brooklyn, New York, advertising hot sauces, honey, pepper flakes, and rooftop peppers from a hometown pepper club, featuring a brick building and pedestrians.
Collection of logos and illustrations for The Heat of August Pepper Club, featuring stylized text, rooftop pepper imagery, and building graphics in red, yellow, black, and white colors.
A yellow background with a circular red and yellow logo centered. The logo features text that reads 'The Heat of August Pepper Club,' 'Homegrown Brooklyn Rooftop Peppers,' and 'Handpicked,' with abbreviations 'BK' and 'NY' on either side.
Logo for The Heat of August Pepper Club with red text on a white background
A white mug with a black and red illustration of a Brooklyn rooftop house, and various stickers and a yellow box with text about the heat of August Pepper Club.