fin gourmet

we were brought in by the good folks at studio circa to help bring to life an identity for a heritage establishment in montreal, am sallem, who was expanding thier brand with a deli. it was a project based on running the fine line between a clean and luxury feel with a heritage, hand made touch. we pulled in subtle elements from thier moroccan heritage, with a traditional signage typeface selection, and some badge and script design to bring even more character.