fin gourmet

BRAND DESIGN, asset design, MERCHANDISE DESIGN

we were brought in by the good folks at studio circa to help bring to life an identity for a heritage establishment in montreal, am sallem, who was expanding thier brand with a deli. it was a project based on running the fine line between a clean and luxury feel with a heritage, hand made touch. we pulled in subtle elements from thier moroccan heritage, with a traditional signage typeface selection, and some badge and script design to bring even more character.

Two orange business cards on a concrete surface. One card has embossed text and logo, the other card features printed contact information and the words 'FIN GOURMET' in bold.
Three vintage-style black and white posters for Fin Gourmet by Amsellem, featuring scenes from a grocery store, a chef preparing food, and hanging cured meats with overlaid red text in French.
Sign for Fin Gourmet restaurant with orange text on tiled wall, details of location and menu offerings in French and English, shadows cast on the wall.
Collection of eight restaurant logos for Fin Gourmet by Amsellem, featuring red text and symbols on a light background with various styles and designs.
Brown paper bag with red and yellow stickers, taped with black tape, against a tiled background.
A menu listing meats, sandwiches, and drinks, placed next to a croissant on a tray.
Screenshot of a website for a Moroccan cured meats and gourmet foods shop named 'Fin Gourmet'. The page features a dark background with hanging cured meats in black and white, and large orange text stating 'DU MAROC À MONTRÉAL.' Below, there's a section with a black-and-white photo of a person preparing meat and accompanying text in French.
Black and white photo of various cured meats hanging in a shop, with a red logo overlay in the center reading 'Casablanca Morocco Montreal Canada ESTD 1928'.