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brand positioning

brand design process & pricing

There's no magic potion for creating a killer Brand Identity. Great brands are built in all sorts of ways – that's the beauty of it. Over the years, we've worked on dialling in our own approach, seeing how it can be done to it’s best. Whether it's a freshly minted method or a seasoned one, we believe that having a clear process – a roadmap for creative exploration – is essential. Here's how we do it.

01 Introductions.

Our process is about building trust through honest conversations. We work with partners whose vision aligns with ours, and approach their brands as if they were our own. Before starting any project, we have an open, casual chat to fully understand your needs and goals with this project.

HERE ARE SOME EXAMPLES OF WHAT WE WILL COVER

  • How did you hear about us?

  • Tell us about your company.

  • Why is now the right time to focus on your brand?

  • What are your ultimate goals for this project?

  • What volume of creative assets will you need?

02 The Paperwork.

After understanding your needs, we'll build a Project Overview outlining the scope, timeline, and costs. We can adjust these to suit your goals and budget. Once you sign off on everything, we’ll sign a contract, and a 50% deposit payment secures your project and locks in the details. The remaining balance will be spread out over the course of the project.

THE PROJECT OVERVIEW COVERS

  • Project scope breakdown

  • Estimated timeline

  • Breakdown of costs

  • Service contract

  • Project deposit invoice

03 Diving Deep.

We start every project with a straightforward discovery process. Our goal is to hear from each important person involved, to learn as much as possible about your company, your mission, your brand, your passions, your unique viewpoints, and all your needs, likes, wants, and goals for this project.

HERE’S SOME EXAMPLES OF WHAT WE WILL COVER

  • Who are your closest competitors?

  • Who's your target audience?

  • How do you want your brand to make people feel?

  • What sparked this branding project?

  • Are there any brands you really admire?

  • Some visual examples of your inspiration.

04 Moodboards.

Every branding project should feel like a true collab. That's why before diving head first into creating designs, we like to make sure we're all picturing the same thing.

To avoid any mismatched expectations, we put together Moodboards – collections of images, designs, textures, and colours that set the overall visual direction. We'll discuss what feels right for your brand and use your feedback to guide us every step of the way.

This is pure creative brainstorming. we get to share all our most exciting ideas, while you share your honest thoughts, before we put in the time and energy to create finished designs.

05 Time to get to work.

Once we have your Moodboard thumbs-up, the magic begins. This is where you get a well-deserved break while we get to work on turning ideas into designs. Don't sweat it if you don't hear from me in this time, it just means we’re fully immersed in your project. we’ll reach out if I need additional input.

Our standard project scope includes three rounds. You can view the timeline and details of each round using the drop down menu.

  • Within the Identity Proposal, we set out our stall for the Brand Direction. This document will include Brandwork (mock-ups and creative elements showcasing the brand in real-life applications) an overview of the logos, typeface & colour palette, as well as any additional identity elements included in your deliverables. We deliver this to you and your team to look through, prior to our review call.

    On our review call we will run through the breakdown of elements and decision making surrounding the identity. This is also where we will take your feedback and questions, as we move on to the next stage.

  • We take your feedback from the Identity Proposal and get to work on implementing the changes. Once the changes are made you will be able to review them, and deliver your final feedback and change requests for Identity Refinement.

  • The final step of the creative process comes in the Identity Refinement. At this point we will have gathered all of your feedback from the previous rounds and implemented them, landing on the final iteration of your identity.

    If you need more tweaks beyond this, we can either include more rounds within the initial scope or make additional changes at an hourly rate. Either way, I like to keep feedback focused and efficient to save everyones time and energy.

06 Delivery.

Once we have the official thumbs-up, it's time to get your brand out in the world. For a typical identity project, we'll send you all of the logo files, any design assets we created as part of the scope (patterns, illustrations, etc.), and an overview document.

HERE’S WHAT YOU’LL GET AFTER SIGN OFF:

  • Logos in every file format you could need (AI, PNG, SVG, JPG, PDF, etc.)

  • Design assets we created that were included in your deliverables (patterns, additional marks, brand collateral etc.)

  • Links to purchase your own licence for any paid brand fonts that were selected.

  • Brand Overview Document

Taking Your Brand Further.

A stellar brand identity is just the start. Often, our clients want to dive even deeper: think merch, stationery, social media graphics, a new website, and more. While the branding process is pretty streamlined, we know that rolling out your new brand is a unique experience for everyone. That's why we offer a few flexible options:

  • The All-In-One: We can bundle up our services and include a few key extras right into your initial scope.

  • Phase Two: We can tackle those additional pieces seperately, once your brand identity is finalized.

  • Ongoing Partnership: Need a designer at your fingertips? we love building long-term partnerships with clients.

project Pricing.

that's the process laid bare. We’ve found that providing some example project sizes can help give you a good idea of what’s included to help you make the best decision for your brand. Use the dropdown to see the details for a range of project sizes, all of which can be tweaked to suit your scope.

  • Pricing: $1,500

    Timeline: 2–4 weeks

    Perfect for new businesses or side projects looking for a clean, professional brand identity without going full tilt. This package gives you just what you need to get started—with essential marks, fonts, and colours to confidently step into the world.

    What’s Included:

    • Logo Trio

      • Icon: Your brand mark on its own (no type)

      • Core Mark: Brand mark + brand name

      • Extended Logo: Brand mark + name + extra details (tagline, founding year, etc.)

    • Typeface Selection : Primary fonts selected to suit your brand

    • Colour Palette Selection: Custom palette with primary and secondary colours

    • Brand Overview Document : A clean, visual snapshot of your brand’s core elements for easy reference

    • Online Review for Each Stage: You’ll see each piece and sign off before moving forward

  • Pricing: $3,500

    Timeline: 4–6 weeks

    A more in-depth build for brands looking to lay real foundations. This project size blends design with strategic thinking—ideal for small businesses ready to grow with clarity and consistency.

    What’s Included:

    • Identity Development : A collaborative visual direction phase to shape the look and feel

    • Brand Positioning: Definition of who you are, what you stand for, and who you're for

    • Mission, Vision, Purpose & Values: Written brand fundamentals to guide your business

    • Logo Trio

      • Icon: Your brand mark on its own (no type)

      • Core Mark: Brand mark + brand name

      • Extended Logo: Brand mark + name + extra details (tagline, founding year, etc.)

    • Typeface Selection : Primary fonts selected to suit your brand

    • Colour Palette Selection: Custom palette with primary and secondary colours

    • Foundational Brand Guide: A mid-weight guide combining visual identity, written brand pillars, and positioning for internal use or light external sharing

    • Online Review for Each Stage: You’ll see each piece and sign off before moving forward

  • Pricing: $5,500

    Timeline: 6–8 weeks

    This is the full build. Ideal for businesses who are serious about standing out and scaling up. Strategy, design, messaging, and brand assets all come together in one intentional, comprehensive package.

    What’s Included:

    • Identity & Strategic Development: Full deep dive into your brand's DNA

    • Brand Positioning: Clearly defined market placement and audience connection

    • Mission, Vision, Purpose & Values: Your core beliefs, articulated and aligned

    • Brand Personality: Defined tone, character, and attitude of your brand

    • Creative & Art Direction: Visual style and inspiration for future design use

    • Brand Messaging & Statement Creation: Foundational phrases, elevator pitch, and tone of voice

    • Media Curation: A visual moodboard to guide photography and media choices

    • Logo Trio

      • Icon: Your brand mark on its own (no type)

      • Core Mark: Brand mark + brand name

      • Extended Logo: Brand mark + name + extra details (tagline, founding year, etc.)

    • Statement Graphics: Secondary graphics to support your visual identity

      • Badges

      • Statement marks

      • Type lockups

    • Typeface Selection : Primary fonts selected to suit your brand

    • Colour Palette Selection: Custom palette with primary and secondary colours

    • Comprehensive Brand Guide: A robust document covering your visual identity, strategy, personality, messaging, and creative direction, built as a go-to reference for your team and collaborators

    • Asset Pack:

      • Email Signature

      • Social Profile Image

      • Business Card

      • 1x Merchandise Design (e.g. tee, tote, patch)

    • Review Call for Each Design Stage: Real-time feedback and walkthroughs

  • Whether you’re going with a Starter or diving into a full Brand Build, we’ll often create extra design assets along the way to help bring the identity to life. While these aren’t always included in the final deliverables, they’re available to purchase if you’d like to put them to work.

    We also offer website design and additional asset design (think merch, packaging, menus, signage—you name it). If you’re looking to bundle services, we’re happy to build a custom scope, and we offer a discount when you combine multiple services into one project.

    Let’s make sure your brand shows up everywhere it should.

Let’s get Started.

Ready to get started? Click the button below to let us know everything looks good, you want to get going, and we can book in your intro call. Got questions? Hit that button and ask away!

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